Turn your ideas into books
and sell them on Amazon and other platforms
The Book Creators Club is where creators come together to build and grow their own small publishing business, turning their ideas and inspiration into design-led books and sell them on Amazon, their own website or other marketplaces.
$49/month · Cancel any time
“I finished with my first book published on Amazon. I had another KDP course but it was so complicated I got nothing done. Julie makes the process fun.”
Rachael Jones
Most people think publishing a book means a lot of writing. It doesn’t.
There is a whole world of books led by design rather than words.
Design led books are books that support or entertain people. They include journals, planners, colouring books quiz books, activity books and more. People buy these books in their millions, they are far quicker to make than a written book. And once they are live, your print on demand partner will print and ship every copy for you. Your job is the idea and the design. That is the fun part.
This is a super actionable program! I had my first notebook created in an afternoon, which felt so HUGE (but really wasn’t that much work) 🎉
Erin Ulko
Idea. Design. Publish. Repeat.
Idea
It starts with you: your passions, your expertise, your art, the things you already know and love. We help you find the idea and the niche and discover if there is a market. I am also a fan of just creating the book that lives inside you, because you never know, there may be other people out there who want it too.
Design
This is where design-led beats word-led. Using your favourite design tool, your own designs, our templates, or even AI-supported designs, you make a book that looks professional with no design background needed. Full transparency, I am AI friendly. You do not have to use AI, but I support and share AI strategies and tools inside for the members who want them.
Publish
Typically we start with Amazon KDP, the simplest place to go live and the easiest place to launch from. I take you through it step by step, from account setup to listing and publishing, and Amazon then prints and ships it for you. From there your books are yours to sell in more places: your own shop, other marketplaces, or direct to your audience using our recommended print-on-demand options.
Repeat
One book is amazing. A catalogue of books is a business. You do it again, and again, and that is where the passive income grows. Helping my members to be consistent and to support their publishing journey, help with new ideas, share marketing ideas, and help them to turn their books into profit is what we are all about.
What does your publishing journey look like?
Tap the one that sounds most like you, and see where you would start.
Start at the very beginning
A clear path from your first idea to your first book live on Amazon. The templates do the heavy lifting, so you are never staring at a blank page wondering where to start.
Make a book that works for your business
Turn your expertise into a planner, workbook or journal that brings the right people to you. A book that markets you while it sits on a shelf, and gives you something real to point to.
Sell the designs you love making
You already enjoy making things. Learn to turn that into books people buy, with the design led approach the whole club is built on. Less guessing, more creating.
Build books that keep selling
Create a small catalogue of low and medium content books that keep ticking over after the work is done. No big audience required, just steady publishing and the right niches.
Add books to what you already sell
Low and medium content books are quick to produce and slot neatly into an existing range. A natural next product for anyone already selling courses, templates or digital downloads.
Publish faster, and smarter
Already publishing? Get the systems, the market trend reports and the on video reviews to publish with the market rather than against it, and grow a catalogue that holds together.
“I just wanted to sell the odd book. I’m now at 28 this month. For anyone new, keep going, it’s a snowball effect.”
Helen Lane
Are you ready, already?
Where do the ideas come from? You!
Your art, your hobbies, your expertise, the products you already sell, research, or simply an idea you would like to bring into existence. Choose the creator that sounds most like you and see what kind of books you can make!
The Artist & Illustrator
For illustrators, fine artists, watercolourists, surface pattern designers and mixed-media artists.
Original artwork no one else can replicate.
Colouring books from your own line art, illustrated journals inside and out, children's picture books, pattern colouring books, signature-style collections.
Most KDP creators lean on generic clip art. Your art is original, ownable and impossible to copy.
Take one piece of your art and turn it into three products. Same art, different books.
The Fun Book Creator
For educators, parents, puzzle lovers and anyone drawn to create books that entertain or teach.
Books people use for fun, learning and distraction.
Puzzle and activity books, word searches, crosswords, sudoku and mazes, educational colouring books, seasonal packs, trivia and quiz books.
Fun books have some of the most loyal, repeat-buying audiences on Amazon. People find a publisher they love and keep coming back.
Use a puzzle generator and AI to create one word search book for a specific audience. Live within a week.
"My grandkids love to write, so I created 101 Funny Story Starters for ages 8 to 12. It's now in review."
Michele Bergh
The Business Book Creator
For coaches, consultants, therapists, course creators and service providers with an audience.
Deep knowledge of your customer and exactly what they need.
Workbooks built around your framework, goal-setting journals aligned to your method, niche planners for your client type, accountability and onboarding trackers.
You already know your customer's language, their struggles and the transformation they want. That is what makes a great book.
Take one framework you teach and map it into a 90-day journal.
"My first two notebooks tie straight into my Spanish teaching business, themed around the Camino de Santiago my audience loves."
Maria Seco
The Digital Product Creator
For Etsy sellers, Canva template designers and anyone already selling digital downloads.
You already design for print and know what buyers want.
Physical versions of your digital planners, journals from your Canva templates, habit and budget trackers from your product set, seasonal collections mirroring your launches.
Your design skills, research and buyer knowledge already exist. You could publish this week from a product you already have.
Open your best-selling digital product and check whether it suits KDP, or combine a couple into one book.
The Hobbyist
For gardeners, knitters, gamers, dog owners, hikers, runners, birdwatchers, collectors, the list goes on.
You ARE your customer.
Niche logbooks for your hobby, themed journals around its rituals, specialist planners for its seasons, gift-market books, puzzle books for fellow enthusiasts.
You buy these books yourself, so you have done the market research just by being a fan. You know what the existing ones get wrong.
Write down 10 things you wish a journal or tracker in your niche included. Inside that list is your first book.
"My Daily Garden Journal is even better than what I'd pictured all those years. I never thought that was possible."
Erin Ulko
The Creative Generalist
For curious beginners, career changers, crafters, Canva learners and side-hustlers starting something new.
No bad habits, total willingness to follow the proven process.
Lined, dotted and blank journals across niche themes, gratitude and mindfulness journals, simple puzzle books, occasion notebooks, whatever takes your fancy.
Nothing to unlearn. You will follow the research-first, cover-second, keywords-third process exactly as it should be done.
Spend an hour in Amazon's Best Sellers in Books and note five journal niches that feel surprising, specific or underserved.
“I used to pay someone thousands to turn my work into physical books. Now I design the cover, upload it to Amazon and do the keywords myself.”
Alisoun Mackenzie
I’m a book creation addict.
Five years ago I was looking for a way to earn passive income, and I fell into the world of Amazon KDP almost by accident. I started out designing templates for other people to use on their KDP books. But I enjoyed the process of creating those designs, I couldn’t let them go as I wanted to publish them myself. And fell completely in love with designing and creating books.
There is a special kind of magic about creating something that exists in the real world. Holding a book that you designed, flipping through it, writing inside it, never gets old. Once a book is live, Amazon prints and ships every single order without me having to hold stock. It sells while I sleep, and I love waking up to new book sales in the morning.
And now, creating books and running the Book Creators Club is my full time gig. Many of my members are as addicted to the process as I am! And if you join us, you might find you are too. Book publishing should come with an addiction warning 😂.
“After Julie shared her brilliant wisdom on me about not getting overwhelmed with the research process, I designed and published 5 notebooks! I’m so thrilled! They’re still in review but OMG I finally did it and it is legit addicting!!!”
Christina Vanvuren
Everything you need to start, publish and grow your own book publishing business, in one place.
Please note that I am AI friendly. I use AI in my business and when designing my own covers and interiors and show others how to do the same. Using AI ethically is very important to me and I share my philosophy and practices with my members and am open to discussions and differing opinions on this topic.
I want to be transparent about this before you make a choice about whether you want to join, as I know that this matters a lot to some creators.
The Book Creators Course
Your complete step-by-step path from idea to published. Follow the steps and you will go from “I have an idea” to a book that is live and selling, even if you have never made one before.
Master the tools, including AI
Step-by-step Canva tutorials plus AI training for design and content. You will learn to make professional books using tools that do the heavy lifting.
Trend Reports
Regular reports on what to sell and what to create at different times of the year. You can design books people are already searching for, instead of guessing if they are a hot idea.
Live Q&A's, Co-working, Accountability
Monthly live Q&A and coworking sessions, planning sessions to map your next book, and an accountability space to keep you moving. This is where you get unstuck and actually finish things, alongside people doing the same.
The Book Publishers Toolkit
The tools, trackers and resources that make running your small publishing business easier, gathered in one place so you are not hunting around for what you need.
Masterclasses
uilt up a library of fabulous masterclasses from other business owners and relevant topics, from my Consistent Creator training, to marketing on Pinterest to dealing with overwhelm and more. All designed to support you with your creative and business practices.
Full trainings for every kind of book
Dedicated trainings for journals, planners, activity books, colouring books, coloured journals and notebooks. Whatever you feel like creating, there is a focused walkthrough for that exact book type.
The Template Vault
Hundreds of done-for-you, KDP-safe Canva templates. Start from a professional base instead of a blank screen, and there is always something fresh to publish. New designs released every month.
Personal design reviews
Send your book and get my eyes on it. I review members’ covers and interiors on video, so you get real, specific feedback that lifts your work before you hit publish.
Challenges & Sprints
Three book challenges a year, plus focused mini sprints on the business side: marketing, optimising your Amazon listings, and building your publisher business beyond Amazon.
Beyond Amazon KDP *NEW*
One of the new focuses inside the membership is that we will be looking at publishing on other plaforms and other types of books incluiding digital books. We will also look at direct selling and building your publishing business.
A beautifully supportive community
A friendly, active group of fellow book creators sharing wins, answering questions and cheering each other on. You are building your publishing business with other creative people, not alone.
I don’t just teach this stuff, I am a regular publisher myself!
and my books are my retirement plan!
You can create just one book OR you can build a publishing business!
The creators who have success with their books are the ones who make it a regular part of their business. They are the ones who keep publishing, learning and growing: a notebook this week, a planner next month, a journal after that.
Each book is another opportunity to generate income.
The Book Creators Club is to help you on that journey. To help you publish with fresh ideas, challenges and support to keep your momentum going.
“I’ve sold 100 books on Amazon, a milestone I didn’t think I’d ever hit. It all started by deciding to join the Book in a Day course.”
Caroline Walker
Join the Book Creators Club
Here is what each one means once you are inside.
$49/month
Cancel any time. No contract.
- The full step-by-step training library, from idea to published and beyond
- New templates arriving every month
- Monthly live Q&A calls and coworking sessions
- Quarterly book challenges to keep you publishing
- Sprints to help you with your marketing
- A range of publishing options for your books
- Personal design reviews and a supportive community
- AI-supported tools and trackers for every stage
No lock-in. Stay as long as it is useful and cancel whenever you like, straight from your account.
“Fun fact, my coloured journal I created in the coloured journal sprint sold 500 copies this December! (And had NO reviews!) I clearly hit a good niche. Thanks for your community, I really do love it.
Nicole Thomson
“I just wanted to sell the odd book. I’m now at 28 this month. For anyone new, keep going, it’s a snowball effect.”
Helen Lane
“I used to pay someone thousands to turn my work into physical books. Now I design the cover, upload it to Amazon and do the keywords myself.”
Alisoun Mackenzie
“My 300th order from Amazon, 16 months after I started. For anyone who’s sceptical, it’s possible.”
Clàudia Orengo
“A brilliant course for anyone who wants to earn passive income by being creative, with step-by-step instructions from a Master Teacher.”
Pam Carruthers
- Full access to everything inside the club
- Join the trainings, calls and community straight away
- Create your first book with support instead of guessing
- Perfect if you want to try the club before committing
- Full access to everything inside the club
- Enough time to plan, create and publish with support
- Stay consistent with challenges, calls and accountability
- Full access to everything inside the club for 12 months
- 1:1 strategy call with Julie and create the perfect plan for you
- Audio versions of the trainings so you can learn on the go
One membership, three ways to join.
Good to know
What if I don't have design skills?
No problem at all. I take you through everything step by step, and I run over-the-shoulder sessions so you can watch exactly how it is done and follow along.
Do I need to know Canva?
Nope. There is full training on creating your books in Canva from the very basics (and PowerPoint if you prefer). You can use any platform that you are most comfortable with.
Is this for writing a novel or a full-length book?
No. The Club is all about design-led books: journals, planners, puzzle and activity books, colouring books and trackers. If your goal is to write a wordy book or novel, this is not the right fit, though many of our members have gone on to publish one once they understand the process.
What is a low content book?
A book that is mostly structure rather than prose: notebooks, journals, diaries, logbooks and planners. The kind of book people write in.
What is a medium content book?
A book with more on the page, where each page is different, but still design-led: workbooks, activity and puzzle books, colouring books, trivia books and children’s books.
What if I want to create a book but not sell it on Amazon?
Then you are in the right place! The skills and templates work wherever you sell: your own site, Etsy, or print direct. Amazon KDP is simply the easiest place to start, but you are not required to publish on there.
What is a challenge? And do I have to participate?
A challenge is a themed, time-boxed period to help you create a specific kind of book alongside other members. It’s a brilliant way to beat procrastination and actually finish something. But it is absolutely not required if it doesn’t fit with your schedule or where you want to focus your time.
When are the live calls?
The monthly live calls and a coworking session, usually on the last Tuesday of the month.
How much do I need to spend on tools?
It depends on what you are creating. The tools I use regularly are PowerPoint, Canva, ChatGPT and Claude.
I have another question
No worries! Email us on team@juliehallonline.com and someone will come back to you within 48 hours.
Good to know
What if I don't have design skills?
No problem at all. I take you through everything step by step, and I run over-the-shoulder sessions so you can watch exactly how it is done and follow along.
Do I need to know Canva?
Nope. There is full training on creating your books in Canva from the very basics (and PowerPoint if you prefer). You can use any platform that you are most comfortable with.
Is this for writing a novel or a full-length book?
No. The Club is all about design-led books: journals, planners, puzzle and activity books, colouring books and trackers. If your goal is to write a wordy book or novel, this is not the right fit, though many of our members have gone on to publish one once they understand the process.
What is a low content book?
A book that is mostly structure rather than prose: notebooks, journals, diaries, logbooks and planners. The kind of book people write in.
What is a medium content book?
A book with more on the page, where each page is different, but still design-led: workbooks, activity and puzzle books, colouring books, trivia books and children’s books.
What if I want to create a book but not sell it on Amazon?
Then you are in the right place! The skills and templates work wherever you sell: your own site, Etsy, or print direct. Amazon KDP is simply the easiest place to start, but you are not required to publish on there.
What is a challenge? And do I have to participate?
A challenge is a themed, time-boxed period to help you create a specific kind of book alongside other members. It’s a brilliant way to beat procrastination and actually finish something. But it is absolutely not required if it doesn’t fit with your schedule or where you want to focus your time.
When are the live calls?
The monthly live calls and a coworking session, usually on the last Tuesday of the month.
How much do I need to spend on tools?
It depends on what you are creating. The tools I use regularly are PowerPoint, Canva, ChatGPT and Claude.
I have another question
No worries! Email us on team@juliehallonline.com and someone will come back to you within 48 hours.
I love that you made it all the way to the end
If you have read this far, some part of you probably knows that creating a book feels like something you want to do. So here is the gentle nudge: you do not need to be a writer, you do not need to be a designer, and you do not need to work it out alone. Bring your idea. And inside the membership I will help you design it, publish it, and do it all over again if that’s what you want.
I’d love to see you in there!
